The year 2020 is just ahead of us – can you believe it? This marks our 10th salty year of growing our floating family at True REST.
Founded by Nick and Holly Janicki, the first location was actually built in Scottsdale in 2010, before moving south to the Tempe neighborhood in 2012. This marked the beginning of crafting our own unique Float Pods, and soon after, our first franchise location in 2015. In the last five years, we’ve opened over 35 locations with an incredible group that we call family.
Nick and Holly still float regularly to this day – see them pictured at their home spa just this week:
The True REST mission has always been to provide the highest quality flotation therapy experience, and to ensure that everyone has access to its miraculous benefits. We set a goal early on that we would be the first brand in the world to facilitate 1,000,000 floats. As we round out the end of this year, we’re proud to announce that we’ve provided just over 500,000 floats across the country. We’re half way there! (Cue “Living on a Prayer”).
So where do we go from here?
We’re on our way to opening another 50+ locations over the next few years. Expect to see us in Dallas, Raleigh, Salt Lake City, Atlanta, Pensacola, Palm Beach, and Dayton within the next year.
After 4 years of dedicated research, we just completed our Round Pod design – and it’s exclusive to True REST. With a large sliding door, open float capability and enhanced sound, read more about the new technology here. We’re also developing a set of new float programs to further enhance your float and provide options to those that may be looking for something other than complete REST. (Reduced environmental stimulus therapy). These programs include musical sound healing, live meditations, and dedicated curriculums for creativity, better sleep, and deep relaxation. Ask your local True REST about the programs available with our monthly membership.
The list goes on! We just announced a recent partnership with Defiance Fuel and their athletic team. Available free to our members, Defiance Fuel is a patented, clinically tested, premium structured water that is the result of over 25 years of research and development. By reverse engineering and stabilizing one of the most healing, naturally occurring water processes on the planet, Defiance Fuel has created the next level of hydration.
After 10 years of optimizing the float experience, we’re looking forward to stepping into the next generation of float therapy. We strive to keep our spas clean, friendly, accessible, and as a space of deep peaceful healing for the community. True REST Float Spas are here for you to reach your absolute highest potential – and it’s only just the beginning.