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    <title type="text">True REST | Newsroom</title>
    <subtitle type="text">We believe 60 minutes in the REST pod will surpass the benefits gained from the most restful sleep. The special solution of salinated water makes floating on water feel like floating on air. Sign up today to receive $30 off.</subtitle>
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    <updated>2010-04-21T02:06:54Z</updated>
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    <entry>
      <title>Restaurant Appreciation Day at True REST Float Spa</title>
      <link rel="alternate" type="text/html" href="http://www.truerest.com/index.php/site/restaurant_appreciation/" />
      <id>tag:truerest.com,2010:index.php/5.57</id>
      <published>2010-04-21T00:05:53Z</published>
      <updated>2010-04-21T02:06:54Z</updated>
      <author>
            <name>True Rest</name>
            <email>nick@truerest.com</email>
                  </author>

      <content type="html"><![CDATA[
        <p>(Work at a Restaurant? Server, Host, Kitchen, Manager?)<br />
We are willing to do a partial trade - Ask your manager about it!</p>

<p><br />
April 26-28th</p>

<p><br />
50% OFF for a Float ($39.50)</p>

<p>Valid for new and returning clients! A Float is 60 minutes.<br />
(Not in combination with any other coupon or discount)</p>

<p><br />
Imagine an environment free from gravity, strain, tension or pain. Imagine if you could Float effortlessly in a euphoric state without distractions or unwanted noise. YOU CAN! </p>

<p><br />
True REST is a zero gravity environment that allows the mind and body to truly rest. The special solution of salinated water makes floating on water feel like floating on air. Without any effort you can relax, de-stress, heal faster, improve sleep quality, and have fun in this unique state. The benefits are staggering and the experience is Beyond Euphoria.</p>

<p><br />
Located on Thompson Peak Pkwy and Frank Lloyd Wright (Next to AJ&#8217;s Fine Foods)</p>

<p>15033 N Thompson Peak Pkwy, D101<br />
Scottsdale, AZ 85260<br />
TrueREST.com<br />
480-389-0853</p>

<p>(We are a small business and hate spam as much as the next person. We rarely &#8220;cold fax&#8221;, but wanted to share this offer. Call us and we will be happy to put you on our do not contact list.)
</p> 
      ]]></content>
    </entry>

    <entry>
      <title>April 19th and 20th &#45; 50% Off for Medical Staff</title>
      <link rel="alternate" type="text/html" href="http://www.truerest.com/index.php/site/50_off_for_medical_staff/" />
      <id>tag:truerest.com,2010:index.php/5.56</id>
      <published>2010-04-15T16:21:04Z</published>
      <updated>2010-04-15T18:26:05Z</updated>
      <author>
            <name>True Rest</name>
            <email>nick@truerest.com</email>
                  </author>

      <content type="html"><![CDATA[
        <p><b>Medical Staff Appreciation Day at True REST Float Spa</b><br /><br /></p>

<p>(Work at a Clinic or Hospital? Nurse, Doctor, Therapist?)<br /><br /></p>

<p><b><u>April 19-20th</b></u><br /><br /></p>

<p><b>50% OFF for a Float ($39.50)</b><br /><br /></p>

<p>Valid for new and returning clients! A Float is 60 minutes.<br />
(Not in combination with any other coupon or discount)<br /><br /></p>

<p>Imagine an environment free from gravity, strain, tension or pain. Imagine if you could Float effortlessly in a euphoric state without distractions or unwanted noise. YOU CAN! <br /><br /></p>

<p>True REST is a zero gravity environment that allows the mind and body to truly rest. The special solution of salinated water makes floating on<br />
water feel like floating on air. Without any effort you can relax, de-stress, heal faster, improve sleep, and have fun in this unique state. The<br />
benefits are staggering and the experience is Beyond Euphoria.<br /><br /></p>

<p>Located on Thompson Peak Pkwy and Frank Lloyd Wright (Next to AJ&#8217;s Fine Foods)<br /><br /></p>

<p>15033 N Thompson Peak Pkwy, D101<br /><br />
Scottsdale, AZ 85260<br /><br />
TrueREST.com<br /><br />
480-389-0853<br /><br /></p>

<p>Helps with back and neck pain, fibromyalgia, migraines, soreness, sleep problems, lack of sleep, lack of magnesium, dryness, depression, anxiety, stress, asthma, allergies, joint pressure and much more.</p>

 
      ]]></content>
    </entry>

    <entry>
      <title>Let your cares float away</title>
      <link rel="alternate" type="text/html" href="http://www.truerest.com/index.php/site/let_your_cares_float_away/" />
      <id>tag:truerest.com,2010:index.php/5.53</id>
      <published>2010-03-07T01:44:24Z</published>
      <updated>2010-03-07T03:50:26Z</updated>
      <author>
            <name>WebTeam</name>
            <email>webteam@truerest.com</email>
                  </author>

      <content type="html"><![CDATA[
        Have you ever wanted to tune out the world? To float away from all of your responsibilities just for an hour? There’s a new place in town which can help you do that and so much more.<br />
<br />
<a href="http://www.examiner.com/x-15231-Phoenix-Tourism-Examiner~y2010m3d5-True-REST-Float-Center--Let-your-cares-float-away" title="True REST Float Center – Let your cares float away">True REST Float Center – Let your cares float away</a><br />
<br />
By: <a href="http://www.examiner.com/x-15231-Phoenix-Tourism-Examiner?showbio" title="Carole Rosenblat">Carole Rosenblat</a> (Phoenix Examiner) 
      ]]></content>
    </entry>

    <entry>
      <title>Flotation Pod Provides the Ultimate in Relaxation</title>
      <link rel="alternate" type="text/html" href="http://www.truerest.com/index.php/site/flotation_pod_provides_the_ultimate_in_relaxation/" />
      <id>tag:truerest.com,2010:index.php/5.47</id>
      <published>2010-02-08T16:59:28Z</published>
      <updated>2010-02-08T22:31:29Z</updated>
      <author>
            <name>WebTeam</name>
            <email>webteam@truerest.com</email>
                  </author>

      <content type="html"><![CDATA[
        SCOTTSDALE, AZ, February 8, 2010 — When most people return from London, they rave about Big Ben, Harrods or the changing of the guard. When Nick Janicki returned from a trip to London, he couldn’t stop talking about his experience in a flotation device.<br />
<br />
Janicki did more than just talk about it - he decided to make it his life’s work. His dream has come true, with the recent opening of Scottsdale’s only Flotation REST facility - and the first in the U.S. to offer REST pod technology.<br />
<br />
“I’m extremely excited to be sharing my dream with the people of Scottsdale,” said Janicki. “It’s a dream in the true sense of the word, because our customers enter a relaxed, dreamlike state when they are in one of our True REST pods.”<br />
<br />
Originally known as sensory deprivation tanks, Flotation REST (Restricted Environmental Stimulus Therapy) pods allow the individual to float effortlessly on top of a pool of saltwater - 10 inches of water and 800 pounds of salt - in a specially designed tank with minimal light and sound. They have been credited with alleviating a variety of ailments, from stress and high blood pressure to lack of sleep and physical pain.<br />
<br />
Janicki says that just one hour spent in a True REST pod can provide the benefits of four hours of sleep. “In our sleep-deprived society,” he said, “this is a real plus.”<br />
<br />
The facility has been open less than a month, and there already is a waiting list of 1,300. “Many people are curious about our REST pods and want to see what it’s all about,” said Janicki. “But our best ‘marketing’ comes from those who already have had a REST experience at our facility. They tell their friends and family how awesome it is. The benefits are definitely spreading by word of mouth.”<br />
<br />
Everything about the facility - and the pods - is cutting-edge high-tech, down to the filtration system. The REST pods feature a state-of-the-art purification system that automatically begins cleaning the pod after each use and can disinfect and filter out particles to 1 micron (1/100th a human hair). The 5-by-9-foot pods can accommodate people of all shapes and sizes.<br />
<br />
On the True REST website - <a href="http://www.truerest.com">http://www.truerest.com</a> - visitors can read customers’ reviews and watch a Fox News report on the new facility.<br />
<br />
A one-hour float costs $79, but first-time clients can float for $49. The facility is located at 15033 N Thompson Peak Parkway, Suite D101. For more information, visit <a href="http://www.truerest.com">http://www.truerest.com</a>. 
      ]]></content>
    </entry>

    <entry>
      <title>Fox News reports on TrueREST</title>
      <link rel="alternate" type="text/html" href="http://www.truerest.com/index.php/site/fox_news_reports_on_truerest/" />
      <id>tag:truerest.com,2010:index.php/5.45</id>
      <published>2010-02-01T14:23:53Z</published>
      <updated>2010-02-01T16:30:54Z</updated>
      <author>
            <name>WebTeam</name>
            <email>webteam@truerest.com</email>
                  </author>

      <content type="html"><![CDATA[
        SCOTTSDALE -- It sounds like something out of a science fiction movie -- getting into a pod and floating on water.<br />
<br />
In the 1970s they were called sensory deprivation tanks, but they have been upgraded with the times.<br />
<br />
On Nick Janicki's trip to London, he tried out the floatation device. He says as soon as he did it, he knew what he wanted to do with his life.<br />
"Tried my very first float. After 60 minutes I got out and had this massive elated smile on my face, I just looked like an idiot, I didn't know what to do with myself and I said this thing is amazing," he recalls.<br />
<br />
Janicki came back to Arizona and decided to open a True REST float center in Scottsdale featuring these rest pods.<br />
"The water is heated to skin temperature and after about 20 minutes the brain stops recognizing the water and your body, so of course anyone with pain, fibromyalgia, migraines anything like that, it very much helps get rid of all that pain."<br />
<br />
The 9-foot-long and 5-feet-tall pod has light and music inside, and its filled with 10 inches of water and 800 pounds of salt to make you float.<br />
  <br />
"Its like floating in oil, that's what blew my mind. You are in water for an hour, you think you are going to be dried out like a prune but its 180 degrees the opposite. It literally feels like you are floating in oil and even afterwards the way my skin feels now, that really surprised me," says first-time user David Farnsworth.<br />
<br />
Janicki says that in just an hour, you can get the benefits of four hours of sleep. 1,300 people in the valley are already on a waiting list to get a chance in the rest pod.<br />
<br />
True REST is located on Thompson Peak and Frank Lloyd Wright in Scottsdale.<br />
<br />
SRC: <a href="http://www.myfoxphoenix.com/dpp/news/business/true-rest-salt-tanks-1-31-2010">http://www.myfoxphoenix.com/dpp/news/business/true-rest-salt-tanks-1-31-2010</a><br />
 
      ]]></content>
    </entry>

    <entry>
      <title>Scottsdale&#8217;s Pioneering Flotation REST Facility Launches New Website</title>
      <link rel="alternate" type="text/html" href="http://www.truerest.com/index.php/site/scottsdales_pioneering_flotation_rest_facility_launches_new_website/" />
      <id>tag:truerest.com,2009:index.php/5.42</id>
      <published>2009-10-15T23:09:23Z</published>
      <updated>2009-10-16T03:22:25Z</updated>
      <author>
            <name>WebTeam</name>
            <email>webteam@truerest.com</email>
                  </author>

      <content type="html"><![CDATA[
        <p><b>SCOTTSDALE, Ariz., Oct 15, 2009</b> In preparation for its Winter of 2009 opening, True REST Float Center has launched its new website, <a href="http://Truerest.com">http://Truerest.com</a>. The center is the first in the United States to offer REST pod technology.</p>

<p><br />
The website walks potential clients through every step of the float experience.</p>

<p><br />
In addition to a video overview, site features include:<br />
&#8212;An online reservation system <br />&#8212;Members&#8217; area <br />&#8212;Special discounts<br />
&#8212;Live help<br />
&#8212;Complimentary products and services</p>

<p><br />
 Flotation REST (Restricted Environmental Stimulus Therapy) involves floating on top of a pool of saltwater - 10 inches of purified water and 800 pounds of specifically formulated Epsom salt imported from Germany. Because of the high salt content of the water, which is heated to skin surface temperature, a person is able to float effortlessly. According to the website&#8217;s video, the &#8220;special solution of salinated water makes floating on water feel like floating on air.&#8221; </p>

<p><br />
Owner Nick Janicki said Flotation REST - originally developed in the &#8216;70s - is an idea whose time has come. Recent studies have linked lack of sleep to problems ranging from obesity, memory loss, and a weakened immune system. True REST owner Nick Janicki said the REST pod is designed to take flotation into the 21st century. &#8220;Lack of sleep is approaching epidemic proportions,&#8221; said Janicki. &#8220;We believe 60 minutes in our technology will surpass the benefits gained from the most restful sleep.&#8221;</p>

<p><br />
 Flotation REST also has been associated with the following benefits:<br />
&#8212;Eliminates jet lag<br />
&#8212;Alleviates stress <br />&#8212;Energizes, rejuvenates and revitalizes<br />
&#8212;Quickens rehabilitation and recovery<br />
&#8212;Relieves pain<br />
&#8212;Boosts immunity<br />
&#8212;Improves circulation<br />
&#8212;Reduces blood pressure, pulse, heart rate and oxygen consumption <br />
&#8212;Sharpens mental clarity and alertness</p>

<p><br />
 The 60-minute float sessions include a wide variety of musical choices and guided audio. Audio guidance can help clients experience enhanced mental, physical, and emotional states. Specific sound frequencies can help clients tap into more of the brain&#8217;s innate abilities, enter deep meditative states reliably and easily, reduce stress, enhance creativity and become more productive.</p>

<p><br />
Membership packages are available as follows: Basic: $59 (one float per month) Plus: $99 (two floats per month) Premium: $180 (four floats per month) Many additional services and benefits are provided to members free of charge, including an oxygen bar, quiet room and loyalty points.</p>

<p><br />
&#8220;With medical factors pointing to the importance of rest, Flotation REST sessions are not a luxury but a necessity for a healthy lifestyle,&#8221; said Janicki. &#8220;I invite anyone interested to visit <a href="http://Truerest.com">http://Truerest.com</a> for more information - and, in November, to visit our facility and experience it for themselves.&#8221; About True REST Float Center The True REST Float Center was started by Nick Janicki and his wife, Holly, in 2009. Alex Janicki, brother to Nick, also works at the center and you will likely see one of their smiling faces upon your visit. &#8220;Everyone at the Center is passionate about Flotation REST and we hope the American public can see the exceptional value of such a service,&#8221; said Janicki.</p>

<p><br />
Contact: Nick Janicki <br />
15033 Thompson Peak Pkwy, D101<br />
 Scottsdale, AZ 85260 <br />
info@truerest.com <br />
480-389-0853 <br />
Fax: 480-718-8305 <br />
Web: <a href="http://Truerest.com">http://Truerest.com</a></p>

<p>
</p> 
      ]]></content>
    </entry>

    <entry>
      <title>Research Shows Numerous Benefits</title>
      <link rel="alternate" type="text/html" href="http://www.truerest.com/index.php/site/research_shows_numerous_benefits/" />
      <id>tag:truerest.com,2009:index.php/5.48</id>
      <published>2009-06-16T17:05:12Z</published>
      <updated>2010-02-08T19:12:13Z</updated>
      <author>
            <name>WebTeam</name>
            <email>webteam@truerest.com</email>
                  </author>

      <content type="html"><![CDATA[
        SCOTTSDALE, AZ, June 16, 2009 — According to the American Medical Association, stress is a factor in more than 75 percent of illness today. The World Health Organization cites stress as America’s No. 1 Health Problem. And the American Psychological Association calls stress a “major health problem.” An Arizona entrepreneur, however, is launching a business that he hopes will send stress levels tumbling.<br />
<br />
This summer, Nick Janicki will open a True REST Float Center in Scottsdale, Ariz. - the first of its kind in the U.S. In the United Kingdom, more than 300 of these types of centers are in operation, with hundreds more throughout Europe. REST stands for Restricted Environmental Stimulus Therapy, a name developed in the late 1970s by Peter Suedfeld and Roderick Borrie for a technique that had previously been called Sensory Deprivation (SD) or Sensory Isolation. The use of sensory restriction as an intervention that alters human consciousness actually began in 1951 at the McGill University Perceptual Isolation Laboratory.<br />
<br />
Flotation REST involves floating on top of a pool of saltwater - 10 inches of water and 800 pounds of Epsom salt - in a specially designed tank with minimal light and sound. Because of the high salt content of the water, which is heated to skin surface temperature, a person is able to float effortlessly. The tanks are completely safe and clients of True REST can customize their experience with music and a multitude of light colors for ambiance.<br />
<br />
“True REST is a state of complete relaxation,” said Janicki. “It’s a great way to escape the stresses of everyday life.”<br />
<br />
Flotation REST has been associated with the following benefits:<br />
<br />
Eliminates jet lag<br />
Improves sleep<br />
Quickens rehabilitation and recovery<br />
Relieves pain<br />
Boosts immunity<br />
Improves circulation<br />
Reduces blood pressure, pulse, heart rate and oxygen consumption<br />
Sharpens mental clarity and alertness<br />
<br />
“The float tank is not a hypothetical laboratory phenomenon, but a viable, proven technology,” according to Dr. Henry Adams of the National Institute of Mental Health.<br />
<br />
Studies have shown REST to be effective in treating various eating disorders, in decreasing heavy drinking, and in treating a variety of other behavioral and mental health disorders. A University of Arizona study examined chamber REST as a relapse prevention technique for substance abusers enrolled in traditional outpatient treatment programs. At the end of four years of follow-up, 43 percent remained continuously sober and drug-free. None of the control group did so for eight months of follow-up.<br />
<br />
Treatment in the form of floating in huge tanks of saltwater, so-called “floating,” is effective for chronic stress-related pain, according to a study at Karlstad University, Sweden. Patients treated with floating suffered from long-term health problems. Several had been diagnosed with “burnout.” After a seven-week treatment period, 22 percent of the participants in the floating group were entirely pain-free, and 56 percent experienced a clear improvement, reported the International Journal of Stress Management.<br />
<br />
True REST sessions are priced on either a single session, monthly, twice a month or weekly rates. Group rates are available upon request. Reservations are being accepted now, with pre-opening discounts. For more information, visit <a href="http://www.true-rest.com">http://www.true-rest.com</a>. 
      ]]></content>
    </entry>


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